Beard Coalition Brand Identity

Ben Delanoy September 8, 2014 0
Beard Coalition Brand Identity

Riding the continuous beard wave, we decided that after the success and sale of Beardsy, we needed to develop a community of sorts to further promote our upcoming line of beard care products. I acquired the BeardCoalition.com domain name some time ago, but a logo never conceptualized until recently. I needed to develop something manly in direct contrast to the hipster-ish Beardsy icon that said “Man the Fuck Up!”.

I incorporated the biker culture and the sailor culture into one one bearded logo icon with rough lines and simple base fonts. A tagline of “Semper Barbatus” was coined as a play off the Marine Corps “Semper Fidelis”. Beard Coalition will serve as a community to promote and review beard care products as well as to promote related products and services.

Visit Beard Coalition on Facebook and join the Bearded masses!

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