Press Releases

DocuSource Visual Communications becomes agency of record for Gator Ford

DocuSource Visual Communications (DVC), announces it has recently become the agency of record for Gator Ford of Seffner, FL. Gator Ford is the largest Ford truck dealership in the United States, the nation’s largest Ford RV Service Center, and Tampa Bay’s largest exclusive Ford truck dealership. Gator Ford houses both retail and commercial Ford truck sales departments.

Gator Ford has hired DVC to manage its brand development, marketing, and advertising initiatives. DVC is providing Gator Ford with services including internet advertising, social media account management, web design, email marketing campaign management, media buying, custom signage, vehicle wraps, and consulting.

“We are excited to be branching out into auto industry marketing, by working with a local, family-owned and operated business like Gator Ford,” stated Travis Masters, CEO of DVC.

About DocuSource Visual Communications: DocuSource Visual Communications is a Tampa, FL – based consulting and marketing services agency that activates corporate marketing and sales campaigns for, and through businesses, organizations and individuals. DVC has more than 20 years of experience in partnering with business customers and building relationships that help them get the most from their marketing experience.

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Off the Field Sports Marketing signs new Athletes, Launches TrackNation, client Justin Gatlin wins World Title

Off the Field Sports Marketing (OTFSM), the sports marketing firm based in Tampa, FL has become the agency of record for a number of prominent track & field athletes. OTFSM now represents U.S. Olympians Damu Cherry-Mitchell, Olympic Gold, Silver, and Bronze Medalist Justin Gatlin, and 3-time Olympic Medalist, team founder, and coach Dennis Mitchell. Additionally, OTFSM has signed sprinters Joel Brown, Charonda Williams, Steven Benedict, as well as the Star Athletics organization.

OTFSM client Justin Gatlin won gold in the World Indoor Track and Field Championships in March 2012, which were held in Istanbul, Turkey. The former Men’s 100M Olympic Gold Medalist (Athens, 2004) captured the 2012 World Indoor Title in the Men’s 60M for a second time, posting a time of 6.46 seconds, the same time with which he first claimed the title in 2003. Gatlin is now preparing for the 2012 London Olympic Games and a showdown in the Men’s 100M with 2008 Olympic gold medalist and world-record holder Usain Bolt of Jamaica.

Off the Field Sports Marketing recently launched TrackNation, a social media network and line of athletic apparel developed with the purpose of unifying Track and Field Athletes and fans worldwide under the common goal to have a long-term, positive effect on humanity. TrackNation was created through the inspiration, dedication, and passion of OTF and its world-class track athletes.

About Off the Field Sports Marketing: Off The Field Sports Marketing is a subsidiary of the Tampa, Florida – based DVC Network, which also operates marketing and advertising firm DocuSource Visual Communications. Off the Field Sports Marketing is a consulting and marketing services agency that activates corporate sales programs for, and through professional athletes, events and businesses. OTF partners its elite athletes with companies for marketing ventures including product sponsorships, product endorsements, digital media initiatives, sports collectible merchandising, exclusive autograph contracts, charity & foundation presence, and personal appearance engagements.

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DocuSource Visual Communications Rebrands

DocuSource Visual Communications, a creative consulting and marketing services agency based in Tampa, Florida announces the rebranding of its corporate logo and collateral. The new primary logo features the tagline “Your Brand, Our Business” which directly corresponds to the DocuSource Team’s dedication to each and every marketing initiative. The secondary logo, developed as the “DVC Stamp” displays the acronym “DVC” in a circle. The company moniker of DVC will be displayed prominently in upcoming DocuSource marketing campaigns.

DVC has seen a dramatic 223% business growth in 2011, largely in part to the partnership formed with each and every client. “We believe in partnering with our clients, as our own success as a brand hinges on their success as a brand,” stated DVC CEO Travis Masters. “In such, our team came up with the new company tagline Your Brand, Our Business.”

DVC’s expanded service offering was also a major factor in the company’s rise in 2011. The creative agency built upon the existing graphic design and print marketing foundation of DocuSource by adding advertising, media planning/buying, signage, digital media, copywriting and brand positioning. In the past year, DVC has also acquired two communications companies, Crossline Marketing & Communications and HOA Publishers to extend the reach of their clients through the various media channels.

In 2012, DVC continues its growth with the launch of a sports marketing division: Off The Field Sports Marketing. “There is a natural synergy between marketing businesses and sports marketing,” says Masters, “businesses need product endorsements and spokespersons, and what better way to present your brand to the public than through sports.” Off The Field has signed Olympian Damu Cherry-Mitchell and the business Star Athletics, owned by former Olympic Gold Medal winner Dennis Mitchell as its first clients.

For more information on DVC’s services, please visit www.ds140.com .

About DocuSource Visual Communications: DocuSource Visual Communications is a consulting and marketing services agency that activates corporate marketing and sales campaigns for, and through businesses, organizations and individuals. DVC has over 20 years of experience partnering with business customers and building the relationships that will help you get the most from your marketing experience.

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Crispers Restaurants Introduces Heath-a-licious Menu Items

Crispers Restaurants , the fast-casual restaurant chain based in Lakeland, Florida, introduces “Health-a-licous” menu items, which are healthy and delicious selections, each under 500 calories. Health-a-licous meals were developed by Crispers for the health-concious customer that demands a healthy and delicious meal.

In total, the Crispers menu features over 50 Health-a-licious menu items, each containing less than 500 calories, offering one of the largest selections of healthy meals available at any fast-casual restaurant. Some of these items include: Tuna Nicoise, Polynesian Crab Stack, Half Chicken Pecan Salad Sandwich, Chicken Caesar Salad, Half Signature Steak Sandwich, Half Southwest Chicken Sandwich, Asian Lettuce Cups, Butternut Squash Soup, Half Reuben Sandwich, Chef Salad, Half Caribbean Chicken Flatbread, Steak and Bleu Lettuce Cups, and the Margherita Flatbread.

With so many healthy and delicious options, Crispers has become the official restaurant destination for U.S. Olympians Damu Cherry-Mitchell and Dennis Mitchell. “As an Olympic athlete, it is important what foods you eat so that you have the energy to perform at your best. That is why I love Crispers. They have healthy foods that taste great with a wide variety of selections to choose from. Crispers helps me train hard for London 2012″ – Damu Cherry-Mitchell

Crispers Health-a-licious menu items are available at any one of the 29 Crispers locations throughout the state of Florida. For more information or to view the Crispers menu online, please visit www.crispers.com .

About Crispers: Crispers is a Lakeland, Florida based chain of fast-casual restaurants, with an emphasis on health-conscious fare and a menu that consists mainly of fresh salads, soups, and sandwiches. Crispers pairs the finest ingredients to create a variety of chef-inspired flavors prepared fresh every day. Crispers offers Signature dishes that excite the senses and tantalize the taste buds.

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Crispers Restaurants Now Serving: Breakfast, Redefined

Crispers Restaurants, the fast-casual restaurant chain based in Lakeland, Florida, introduces “Breakfast. Redefined.” at their St. Augustine and Jacksonville-Roosevelt locations. The new Crispers Breakfast initiative will offer a “redefined” take on traditional breakfast menus along with remodeled interiors at both Crispers locations.

Crispers Breakfast. Redefined. features a custom-made omelet station where customers can create their own omelets with a variety of fresh and healthy ingredients including whole eggs, egg whites, pepper bacon, turkey sausage, gruyere cheese, green onions, sautéed shitake mushrooms, roasted red peppers, or spinach to name a few; all prepared by a Crispers Chef. Several Signature Items highlight the Crispers breakfast menu which include Puff Pastry Sandwiches (Spinach & Leek and Chorizo), Mexicana and Lorraine Quiches, and Grilled Breakfast Sandwiches (Bacon & Egg, Ham, Cheese, & Roasted Red Pepper, and Egg White with Spinach). The breakfast offering also includes Banana or Blueberry Muffin Trumpets, Cheese or Raspberry Danishes, Butter or Chocolate-filled Croissants, Slider Sandwiches, a Strawberry-Yogurt Parfait and Steel Cut Oatmeal.

“We wanted to offer our customers the same level of quality food for breakfast that they have come to expect of the Crispers brand throughout lunch and dinner,” stated Crispers CEO Ron Fuller. “We endeavor to redefine the breakfast experience for our customers so they can start their day with a great breakfast at Crispers.”

To experience Crispers’ Breakfast. Redefined. you may visit the Crispers locations in St. Augustine at Cobblestone Village, 200 CBL Drive, St. Augustine, Florida 32086 or the Crispers location in Jacksonville at Roosevelt Plaza Shopping Center, 4509 St. Johns Ave., Jacksonville, Florida 32210. For more information or to view the Breakfast. Redefined. Menu, please visit www.crispers.com.

About Crispers:

Crispers is a Lakeland, Florida based chain of fast casual restaurants with an emphasis on health-conscious fare and a menu that consists mainly of fresh salads, soups, and sandwiches. Crispers pairs the finest ingredients to create a variety of chef-inspired flavors prepared fresh every day. Crispers offers Signature dishes that excite the senses and tantalize the taste buds.

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DocuSource Visual Communications Named Agency of Record for Crispers

DocuSource Visual Communications is excited to announce that is has been selected as the agency of record for Crispers restaurants. Effective immediately, DocuSource will begin implementing a creative marketing and advertising campaign to promote Crispers and their healthy, fast-casual restaurants. DocuSource will work closely with Crispers to develop a strategic campaign that includes social and digital media, media purchasing and planning, and creative and community initiatives.

“DocuSource is excited to partner with Crispers and demonstrate our staff’s diverse talents,” stated DocuSource CEO Travis Masters. “With 36 locations and 15,000 customers daily, this campaign allows us to do just that.”

As one of the only marketing and visual communications companies to have creative print, digital media, and project management capabilities in-house, DocuSource will facilitate a concise and effective campaign to promote the Crispers brand. The focus of the campaign will be to showcase Crispers as a healthy, delicious dining destination for Florida residents and visitors.

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DocuSource Inks Partnership with the Kansas City Royals

Exciting news coming out of the DocuSource Visual Communications camp, as we announce a partnership with the Kansas City Royals. Through this relationship, we will showcase our print marketing capabilities utilizing the Kansas City Royals 2011 season and game day promotionals. Similar to our work with other professional sports organizations, DocuSource will expand its current relationship with the Royals to explore new ways to enhance the visual communications experience.

“We are proud and excited to become a partner with the Kansas City Royals organization”, said CEO Travis Masters. “The Royals have a long-standing commitment to the community and at DocuSource we endeavor to regularly participate in community initiatives, which creates an obvious synergy through this partnership.”

The Royals and DocuSource are working together to create a team experience for Royals fans and patrons of Kauffman Stadium by providing them with a first class game day interaction, which will begin with DocuSource printing six hundred thousand gameday magazines for the Royals. In addition to the Royals, DocuSource provides our services to several sports organizations, including the Tampa Bay Lightning and the Tampa Bay Storm.

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DocuSource Visual Communications / Tampa Bay Lightning Partnership: News Release

For Immediate Release: August 31, 2010
Media Contacts: Ben Delanoy

DocuSource Visual Communications of Tampa, FL. and the Tampa Bay Lightning today announced a new partnership for the 2010-2011 season.  The Lightning named DocuSource Visual Communications as their Preferred Print and Signage Partner, and the two organizations will kick off a season-long promotional campaign.  The agreement, effective immediately, creates a partnership between two organizations for visual communications that shares a vision to extend their reach throughout the Tampa Bay region.

“We feel that the partnership with the Tampa Bay Lightning creates a great synergy with DocuSource” stated DocuSource owner Travis Masters, “The Lightning, their partners, and their community initiatives strongly mirror what DocuSource represents as a company.”

Throughout the season, DocuSource Visual Communications will feature the opportunity to win unique Lightning prizes and experiences, both in-store and online, to interact with fans for game day, both home and away.  The partnership includes DocuSource’s active participation and presence at hockey games and DocuSource will be featured through multiple media channels, to include internet as well as other advertising and event assets, including the St. Pete Time Forum.

About DocuSource Visual Communications

DocuSource, founded in 1988, has built strong roots in the visual communications industry. DocuSource is a one stop solution for the visual communications companies need to get noticed in a busy world. Utilizing the latest technology, DocuSource offers a wide variety of valuable products and services to meet your business and professional needs. For more information,  visit www.DocuSourceVisualCommunications.com.  

About Tampa Bay Lightning

Entering their 18th year of existence, the Lightning have reached the NHL playoffs five times with one Stanley Cup Championship. Under new GM Steve Yzerman and head coach Guy Boucher, the Lightning are embarking on another run to the Cup during the 2010-11 season. For more information, visit www.TampaBayLightning.com.

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Sale Of Crispers Finalized to Healthy Concepts, LLC

Sale Of Crispers Finalized to Healthy Concepts, LLC

July 8, 2011 – Lakeland, Florida – The sale of Crispers LLC, a Florida-based, fast casual restaurant chain has been finalized between Fresh Alternatives, LLC and Publix Super Markets. Crispers, founded in 1989, operate 36 locations throughout Florida, serving fresh salads, soups and sandwiches.

“The sale of Crispers to Fresh Alternatives marks an exciting new chapter in the evolution of the Crispers brand,” stated Crispers CEO Ron Fuller. “It allows for us to streamline our efforts to solely focus on being your dining destination of choice.”

Through this acquisition, Crispers parts ways with Publix Super Markets who purchased Crispers in 2007.  As a thank you to all those Publix employees that supported Crispers over the years, Crispers will be offering a 10% discount to all Publix employees who wish to dine at any Crispers location.

In addition, Crispers announces “Friends Eat Free” Day on August 15^th 2011 to emphasize the loyalty to the patrons who have supported the Crispers brand throughout the years. Fuller stated, “We want our valued customers to introduce our restaurants to their friends.  Bring in a friend and they will eat FREE.”

Crispers will be the first fast casual restaurant investment for Fresh Alternatives, LLC, citing the healthy dining experience that Crispers offers as a deciding factor in the purchase of the restaurant. Fresh Alternatives hopes to expand the Crispers offering inside and outside the state of Florida in several test markets over time.

About Crispers, LLC:

Crispers is a Lakeland, Florida based chain of fast casual restaurants with an emphasis on health-conscious fare and a menu that consists mainly of fresh salads, soups, and sandwiches. Crispers pairs the finest ingredients to create a variety of chef-inspired flavors prepared fresh every day. Crispers offers Signature dishes that excite the senses and tantalize the taste buds.

About Fresh Alternatives, LLC:

Healthy Food Concepts, LLC is a new company formed by a private investment group, Boyne Capital, to acquire Crispers from Publix.   It is important to note that according to Boyne’s charter, companies in which Boyne invests remain standalone businesses with their own management teams and employees.

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Crispers Restaurants Introduces Tampa Bay to the World Famous Bun Me Sandwich

Crispers Restaurants Introduces Tampa Bay to the

World Famous Bun Me Sandwich

 

November 2, 2011 – Crispers Restaurants, the fast-casual restaurant chain based in Lakeland, Florida, announces the introduction of a new dinner offering at its’ 11019 Causeway Blvd., Brandon, Florida location to include the world famous Bun Me Sandwich. The Bun Me (pronounced bahn-mi) is a Vietnamese sandwich on a brioche roll, filled with roasted pork tenderloin, daikon slaw mix, cucumbers, cilantro, and chili garlic mayonnaise. The Bun Me sandwich is described as a “flavor explosion” upon first bite and is widely popular throughout the world. Crispers is the first fast-casual restaurant in Florida to offer the Bun Me Sandwich on it’s new dinner menu.

The Crispers location in Brandon will also feature a full-service dinner setting and menu to include new “Small Plates” with Baked Crab Artichoke Dip, Thai Chicken Skewers, Fireworks Shrimp Cocktail, Seared Ahi Tuna Sliders, Hummus with Grilled Naan Bread and Baked French Onion Soup, “Crisper Signatures” with the aforementioned Vietnamese Bun Me Roasted Pork Sandwich, Asian Foldovers, and the Paradise Beach Cobb Salad, “New Entrees” including Garlic Prawns, Vegetarian Lasagna, and Ying and Yang BBQ Pork Tenderloin, and an offering of “Grilled Sandwiches” which introduce a new Top Shelf Roast Beef, a Fresh Mozzarella, and a high-end Grilled Cheese with Pepper Bacon.

“Our customers are the driving force behind our business, and we wish to provide them with the best experience possible,” said Crispers CEO Ron Fuller. “The full service dining experience and menu expands the Crispers traditional fast-casual offering and allows our patrons to unwind after a long-day and enjoying one of our new dinner menu items.”

The full-service offering for dinner adds a new dimension to the Crispers experience by providing a casual sit-down dining experience which allows for the customer to be waited upon in soft lit atmosphere and enjoy the ambience while watching one of Crispers three newly installed televisions at this location. Crispers will be adding a Wine & Beer menu to compliment the new dinner initiative in the near future at this Brandon location.

To experience the new Crispers dinner experience, you may visit Crispers, 11019 Causeway Blvd., Brandon, Florida 33511. The full service dining begins at 4PM daily and runs through 9PM every evening.

About Crispers:

Crispers is a Lakeland, Florida based chain of fast casual restaurants with an emphasis on health-conscious fare and a menu that consists mainly of fresh salads, soups, and sandwiches. Crispers pairs the finest ingredients to create a variety of chef-inspired flavors prepared fresh every day. Crispers offers Signature dishes that excite the senses and tantalize the taste buds.

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