My experience and current position allows me to secure high-quality athlete and entertainer endorsements for products and companies that will stand the test of time. These endorsements are the first step in building a lasting product brand, and a critical step in the brand-building cycle. The companies and products a client endorses and represents provide the foundation for their brand. Corporations spend hundreds of millions of dollars advertising and promoting the athletes and entertainers who endorse their products. These dollars not only influence the consumer’s opinion of the athlete or entertainer but also their purchasing decisions and buying patterns; ultimately this translates into brand equity that can be maximized through additional endorsements and licensing opportunities. I understand the critical importance of strategic endorsement partners: I will guide you in this vital step and brand building, and aggressively seek out the best alliances for you.