Read Up: “Irresistible” Takes A Look At Addictive Technology

Ben Delanoy March 14, 2017 0
Read Up: “Irresistible” Takes A Look At Addictive Technology

We’re all guilty of it — staring at our phone screens for hours on end, ignoring the world around us. Whether it’s work or leisure, emails, Instagram, and the latest Snapchat filter has us on our smartphones three hours each day, and no matter how hard we try, it’s almost impossible to break their hold. But in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, professor of psychology and marketing at NYU Adam Alter dives into the rise of behavioral addiction and describes how tech companies make these technologies so dang Irresistible. It also explains how to break free from the addiction and harness their evil for good, but you’ll have to log out of Facebook first to find out.

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