Sale Of Crispers Finalized to Healthy Concepts, LLC
July 8, 2011 – Lakeland, Florida – The sale of Crispers LLC, a Florida-based, fast casual restaurant chain has been finalized between Fresh Alternatives, LLC and Publix Super Markets. Crispers, founded in 1989, operate 36 locations throughout Florida, serving fresh salads, soups and sandwiches.
“The sale of Crispers to Fresh Alternatives marks an exciting new chapter in the evolution of the Crispers brand,” stated Crispers CEO Ron Fuller. “It allows for us to streamline our efforts to solely focus on being your dining destination of choice.”
Through this acquisition, Crispers parts ways with Publix Super Markets who purchased Crispers in 2007. As a thank you to all those Publix employees that supported Crispers over the years, Crispers will be offering a 10% discount to all Publix employees who wish to dine at any Crispers location.
In addition, Crispers announces “Friends Eat Free” Day on August 15th 2011 to emphasize the loyalty to the patrons who have supported the Crispers brand throughout the years. Fuller stated, “We want our valued customers to introduce our restaurants to their friends. Bring in a friend and they will eat FREE.”
Crispers will be the first fast casual restaurant investment for Fresh Alternatives, LLC, citing the healthy dining experience that Crispers offers as a deciding factor in the purchase of the restaurant. Fresh Alternatives hopes to expand the Crispers offering inside and outside the state of Florida in several test markets over time.
About Crispers, LLC:
Crispers is a Lakeland, Florida based chain of fast casual restaurants with an emphasis on health-conscious fare and a menu that consists mainly of fresh salads, soups, and sandwiches. Crispers pairs the finest ingredients to create a variety of chef-inspired flavors prepared fresh every day. Crispers offers Signature dishes that excite the senses and tantalize the taste buds.
About Fresh Alternatives, LLC:
Healthy Food Concepts, LLC is a new company formed by a private investment group, Boyne Capital, to acquire Crispers from Publix. It is important to note that according to Boyne’s charter, companies in which Boyne invests remain standalone businesses with their own management teams and employees.