The Skinny Martini concept is much like any other concept we develop. We find a good search term domain name and we develop it. The alcoholic beverage industry is a huge market as everyone knows… that will never go away.
When we acquired SkinnyMartini.com we knew that we would be targeting a largely feminine audience so we opted for a pink logo with the martini icon as the eye-catcher. The SkinnyMartini.com website features that latest in industry news, bar and restaurant openings and of course martini recipes.